{"title":"Shampoo \u0026 Conditioner","description":null,"products":[{"product_id":"anti-frizz-conditioner-r1","title":"Anti-Frizz Conditioner R1","description":"\u003csection class=\"item-details\"\u003e\u003cp\u003e\u003cstrong\u003eItem details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor looks that look like you have-it-all-together: aura boost Anti-Frizz Conditioner. Both hydrating and nourishing, it smooths stressed strands without added weight as it helps strengthen to reduce breakage. The only thing more comforting than softer, shinier hair is its coconut pistachio scent.\u003c\/span\u003e\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"13.0 fl oz","offer_id":55900774039625,"sku":"NYM-F8F44589D1165C0323","price":2.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/1485\/3193\/files\/14091_NYM_auraboost_AntiFrizz_Conditioner_1_1.jpg?v=1786913805"},{"product_id":"anti-frizz-shampoo-g7","title":"Anti-Frizz Shampoo G7","description":"\u003csection class=\"item-details\"\u003e\u003cp\u003e\u003cstrong\u003eItem details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom sleek looks to smooth days, aura boost Anti-Frizz Shampoo keeps it all under control. It helps to tame frizz and flyaways as its fortifying complex brings moisture into balance and helps strengthen strands to reduce breakage for softer, healthier hair with a comforting coconut pistachio scent.\u003c\/span\u003e\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"13.0 fl oz","offer_id":55900774269001,"sku":"NYM-BC0B3CC38FE4392702","price":2.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/1485\/3193\/files\/14090_NYM_auraboost_AntiFrizz_Shampoo_1_1.jpg?v=1786913808"},{"product_id":"hydrate-conditioner-w4","title":"Hydrate Conditioner W4","description":"\u003csection class=\"item-details\"\u003e\u003cp\u003e\u003cstrong\u003eItem details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLook and feel alive with aura boost Hydrate Conditioner’s fortifying complex of aloe, peptides, and magnesium that smooths and hydrates, while strengthening to reduce breakage. All of the nourishment, none of the build up, and a grounding apple wood scent gives your hair and energy a healthy glow up.\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"13.0 fl oz","offer_id":55900774301769,"sku":"NYM-4920729F2F5D926E05","price":2.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/1485\/3193\/files\/14093_NYM_auraboost_Hydrate_Conditioner_1_1.jpg?v=1786913812"},{"product_id":"hydrate-shampoo-b8","title":"Hydrate Shampoo B8","description":"\u003csection class=\"item-details\"\u003e\u003cp\u003e\u003cstrong\u003eItem details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLean on aura boost Hydrate Shampoo for the softness and strength you and your hair deserve. The nourishing, non-stripping cleanse releases what you don’t need to invite in what you do for softer, smoother, stronger hair supported by aloe, peptides and magnesium, with a grounding apple wood scent. \u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"13.0 fl oz","offer_id":55900774826057,"sku":"NYM-F670339AB7A3A5A02F","price":2.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/1485\/3193\/files\/14092_NYM_auraboost_Hydrate_Shampoo_1_41656a33-1120-4a4d-b8e2-f1ab1b39379d.jpg?v=1786913816"},{"product_id":"restore-conditioner-j4","title":"Restore Conditioner J4","description":"\u003csection class=\"item-details\"\u003e\u003cp\u003e\u003cstrong\u003eItem details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt’s stronger days ahead for stressed strands with aura boost Restore Conditioner. It helps nourish, softens, and eases styling without added weight, while amino acids, peptides, and magnesium help reinforce the hair fiber to reduce breakage and restore strength. You’re more resilient with every rebuild.\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"13.0 fl oz","offer_id":55900775645257,"sku":"NYM-2B96B835534D7C05DA","price":2.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/1485\/3193\/files\/14097_NYM_auraboost_Restore_Conditioner_1_1.jpg?v=1786913820"},{"product_id":"restore-shampoo-i4","title":"Restore Shampoo I4","description":"\u003csection class=\"item-details\"\u003e\u003cp\u003e\u003cstrong\u003eItem details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCome back with stronger, healthier hair after washing with aura boost Restore Shampoo. The gentle, non-stripping cleanse is powered by amino acids, peptides, and magnesium to reinforce hair fibers, so breakage-prone, damaged hair can get a refresh and a reset back to softer, more resilient strands.\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"13.0 fl oz","offer_id":55900775710793,"sku":"NYM-6D7B2F7427C7DA50C7","price":2.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/1485\/3193\/files\/14096_NYM_auraboost_Restore_Shampoo_1_1.jpg?v=1786913823"},{"product_id":"thickening-conditioner-o4","title":"Thickening Conditioner O4","description":"\u003csection class=\"item-details\"\u003e\u003cp\u003e\u003cstrong\u003eItem details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHave a hair-is-always-full perspective with aura boost Thickening Conditioner. The nourishing conditioner boosts volume and thickness for fine or thinning hair, without adding weight, as green tea extract, peptides, and magnesium help strengthen to reduce breakage for fuller, softer, stronger strands. \u003c\/span\u003e\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"13.0 fl oz","offer_id":55900775972937,"sku":"NYM-A4EECA9B810E6CEFD5","price":2.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/1485\/3193\/files\/14095_NYM_auraboost_Thickening_Conditioner_1_1.jpg?v=1786913827"},{"product_id":"thickening-shampoo-k4","title":"Thickening Shampoo K4","description":"\u003csection class=\"item-details\"\u003e\u003cp\u003e\u003cstrong\u003eItem details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMore is more when it comes to the volume and strength that aura boost Thickening Shampoo delivers to stressed strands. The creamy lather gently cleanses and thickens hair, but never strips, as green tea extract, peptides, and magnesium help support stronger strands for full, soft, healthier looking locks with every wash.\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"13.0 fl oz","offer_id":55900776661065,"sku":"NYM-BA7F2B73761718CBEB","price":2.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/1485\/3193\/files\/14094_NYM_auraboost_Thickening_Shampoo_1_1.jpg?v=1786913831"},{"product_id":"purple-conditioner-w2","title":"Purple Conditioner W2","description":"\u003csection class=\"item-details\"\u003e\u003cp\u003e\u003cstrong\u003eItem details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMaintain brighter, stronger, softer lightened tones with Not Your Mother's Blonde Moment Tone \u0026amp; Repair Purple Conditioner. This dual action purple conditioner gently tones and maintains brass-free hair with pastel violet pigments while Bonding Technology repairs and strengthens. All you're left with is visibly vibrant, stronger hair on the regular. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"8.0 fl oz","offer_id":55900777611337,"sku":"NYM-8266FE6CA558F16A50","price":2.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/1485\/3193\/files\/13057_NYM_BlondeMoment_Conditioner_1.jpg?v=1786913858"},{"product_id":"purple-shampoo-z0","title":"Purple Shampoo Z0","description":"\u003csection class=\"item-details\"\u003e\u003cp\u003e\u003cstrong\u003eItem details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWash your way to brighter \u0026amp; stronger lightened toned locks with Not Your Mother's Blonde Moment Tone \u0026amp; Repair Purple Shampoo. This dual action purple shampoo packs intense toning power with bond repairing benefits and added hydration to keep your lightened tones cooler \u0026amp; stronger. \u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"8.0 fl oz","offer_id":55900777676873,"sku":"NYM-017587D53A60E69085","price":2.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/1485\/3193\/files\/13039_NYM_BlondeMoment_Shampoo_1.jpg?v=1786913862"},{"product_id":"bond-building-conditioner-n4","title":"Bond Building Conditioner N4","description":"\u003csection class=\"item-details\"\u003e\u003cp\u003e\u003cstrong\u003eItem details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEnhance the health of your curls with Not Your Mother’s Curl Talk Bond Building Conditioner, a silicone-free conditioner that gives you deep hydration and moisture retention while delivering bond repair power for less breakage, fewer split ends, and controlled frizz. You know what that means: curls with more definition, shine and strength.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"8.0 fl oz","offer_id":55900777840713,"sku":"NYM-D32B62A924A478E1D1","price":2.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/1485\/3193\/files\/13138_CurlTalk_BondBuilding_Conditioner_1.jpg?v=1786913865"},{"product_id":"bond-building-mask-t4","title":"Bond Building Mask T4","description":"\u003csection class=\"item-details\"\u003e\u003cp\u003e\u003cstrong\u003eItem details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYour curls are about to make their comeback with Not Your Mother’s Curl Talk Bond Building Mask, a long-lasting, silicone-free hair mask that helps to deliver even damaged curls to their most vibrant state. It seals in essential moisture to add strength and defend against breakage so you can see, and feel, visibly shinier, softer, healthier curls.\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"8.0 fl oz","offer_id":55900777939017,"sku":"NYM-EEAE83FAC7779DB636","price":2.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/1485\/3193\/files\/13139_CurlTalk_BondBuilding_Mask_1.jpg?v=1786913869"},{"product_id":"bond-building-shampoo-n1","title":"Bond Building Shampoo N1","description":"\u003csection class=\"item-details\"\u003e\u003cp\u003e\u003cstrong\u003eItem details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eKeep your curls healthy with Not Your Mother’s Curl Talk Bond Building Shampoo, a silicone-free shampoo that gives you a gentle cleanse while delivering bond repair power to help strengthen your strands from root to tip. 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Whether you use Curl Talk 3-in-1 Conditioner as a leave-in, rinse out or co-wash, your curls will be hydrated and more defined.\u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"12.0 fl oz","offer_id":55900780462153,"sku":"NYM-E2A94F3E6502A8A790","price":2.22,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/1485\/3193\/files\/13061_NYM_CurlTalk_Conditioner_1.jpg?v=1786913903"},{"product_id":"clean-slate-daily-shampoo-w1","title":"Clean Slate Daily Shampoo W1","description":"\u003csection class=\"item-details\"\u003e\u003cp\u003e\u003cstrong\u003eItem details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNot Your Mother’s Curl Talk® Clean Slate Daily Shampoo is hard on buildup but soft on your strands. Its sulfate surfactant-free, silicone-free formula gently washes away product buildup, minerals from hard water, and impurities without stripping hair for fresh, reset curls that are full of life. \u003c\/p\u003e\u003c\/section\u003e","brand":"Not Your Mother's","offers":[{"title":"9.7 oz","offer_id":55900780789833,"sku":"NYM-673BAAD0720BB11D87","price":2.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0988\/1485\/3193\/files\/13197_NYM_CurlTalk_CleanSlate_Shampoo_1.jpg?v=1786913918"},{"product_id":"curl-care-shampoo-c7","title":"Curl Care Shampoo C7","description":"\u003csection class=\"item-details\"\u003e\u003cp\u003e\u003cstrong\u003eItem details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCome for the gentle cleanse, stay for the bounce and definition with Curl Talk Curl Care Shampoo. 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